6 Tips for Writing Good Website Copy Blog

6 Tips for Writing Good Website Copy Blog 6 Tips for Writing Good Website Copy The internet is a big place, with a lot of websites competing for attention. How, then, can you make sure that your website stands out from the crowd? 1. Get to the Point! People have busy lives. If they’re looking for information online, they want it quickly. As such, each page on your site should clearly state what it is about. If you are writing copy for a pizza restaurant, for example, you would want to say what kind of food it sells and where the restaurant is first, as these are the most important details. An appetizing image will go a long way, too! Should you have more to say, you can save it for further down the page! 2. Keep It Short Short paragraphs are much easier to read, especially on screen. And since you’re not limited by page size with website copy, there is no reason to pack a lot of text into a small space. The ideal length of a paragraph on paper is typically around 100-200 words. But even this is too long for online copy, where paragraphs shouldn’t be more than two or three sentences long. You can even use single-sentence paragraphs, like this one! 3. Use Simple Language There is a place for long, fancy words on the internet (especially in online Scrabble). But your website copy needs to be easy to read and you should keep your writing simple. This may include: Using clear, concise sentences Avoiding jargon and technical language Using the active voice Using shorter words where possible For example, if you were selling lawnmowers, you could boast of offering â€Å"contraptions for the accelerated and efficacious reduction of Poa pratensis.† But it would be much better for everyone involved if you simply said â€Å"machines for fast and effective lawn care† instead. 4. Format for Skimmers How you format your copy is almost as important as what you write. In particular, you need to format your writing to catch the attention of skim readers. This means using: Subheadings to break up the text Bold fonts or other emphasis to highlight key words Bullet points and numbered lists Images and/or videos alongside the text If your reader can spot key information thanks to formatting, this will keep them on the site. 5. Think SEO When writing website copy, you’re not just writing for human readers. You’re also writing for search engines, as this is one way that people will find your site. This is where search engine optimization (SEO) comes in. We won’t go into any depth about SEO here, as it is a complicated subject. But the basic idea involves: Identifying key words for each page on the site (i.e. what people will search for to find it) Working these naturally into your website copy If you do not have key words yet, do a little research online to find the right ones for your site. 6. Proofread Everything The internet is a Wild West for writing, with the rules of grammar, spelling, and punctuation often ignored. But typos on your website will look unprofessional. And if you don’t care about your website copy, people might think you don’t care about your business either! As such, getting your website copy proofread before it goes online is essential.

How to find out your most annoying workplace habits

How to find out your most annoying workplace habits The office is like a second home. It’s the place where you spend 8-10+ hours daily with the same people around you. Being around the same group of people for that many hours you tend to find out what their most annoying habits are. Whether it is the loud girl that is always talking about how fab her life is or the guy across the room who is always bringing in the tuna sandwich; we all know their habits that makes us cringe. But have we ever stopped to consider just as other people’s habits may get under their skin; we just might have the same effect on them? Do you know what your most annoying workplace habit is?This quiz is perfect to help you figure it out; then you can work on stopping it immediately.  Ã‚  Source [PlayBuzz]

Postmodernism Cinema Essay Example | Topics and Well Written Essays - 1500 words

Postmodernism Cinema - Essay Example The essay "Postmodernism Cinema" states postmodernism and cinema. This paper also analyzes Andrew Tudor’s work â€Å"From Paranoia to Postmodernism: The Horror Movie in the Late Modern Society.† The term postmodernism has been widely applied in contemporary horror films. Various discussions regarding the applicability of the term started in the past century. In 1986, Tania Modleski managed to establish the relationship between the present developments in the horror film industry and postmodern theory. In 1989, the Tudors study about â€Å"Monsters and Mad Scientists† showed that particular aspects affiliated with modern horror is linked to at least some social changes, which can be considered as postmodern. In 1990, Noel Carroll made a similar point in a subtle manner. He stipulated that horror genre in the contemporary world serves as an exoteric expression portraying similar feelings that are evident in the case of intelligentsia based on the concept of postmod ernism. The arguments reveal that it is vital for humans to diagnose the current society with regard to postmodernism. As such, it is challenging to resist the cultural resonance, which reflects postmodern horror. In this case, the term can be regarded as descriptive in an unproblematic manner. It should not be aimed at making few attempts to evaluate the proposition that reveals there is something regarding modern horror movies which creates a need for illustration. It is possible to stipulate that they live in a period characterized by ‘postmodern’ horror.